Comments on: Blog Reading is done in an F-Shaped Pattern http://contentquake.com/blog/2007/01/22/blog-reading-is-done-in-an-f-shaped-pattern/ ::Individual Bloggers Making a Collective Difference:: Fri, 05 Dec 2008 11:20:11 +0000 http://wordpress.org/?v=wordpress-mu-1.2.5 By: Smith http://contentquake.com/blog/2007/01/22/blog-reading-is-done-in-an-f-shaped-pattern/#comment-70 Smith Sun, 04 Feb 2007 04:47:32 +0000 http://contentquake.com/blog/2007/01/22/blog-reading-is-done-in-an-f-shaped-pattern/#comment-70 I've previously read that the first place (generally) that a user's eyes will tend to go on a newly loaded page is the top left quadrant. Typically, that'd be where most folks put their identifying info (logo, etc.), and naturally the user wants a visual cue as to where they are or a reassurance that they've wound up where they expected. The F pattern makes sense with this, as the user will proceed from the top left and scan down (while reading right). The thing that I found most interesting about the heat maps was the gradual decline in reading "heat" progressing down the page. And that could generally be for two reasons: The user found what they wanted right up top. Or they got through about half the page and decided not to go any further. I’ve previously read that the first place (generally) that a user’s eyes will tend to go on a newly loaded page is the top left quadrant. Typically, that’d be where most folks put their identifying info (logo, etc.), and naturally the user wants a visual cue as to where they are or a reassurance that they’ve wound up where they expected. The F pattern makes sense with this, as the user will proceed from the top left and scan down (while reading right).

The thing that I found most interesting about the heat maps was the gradual decline in reading “heat” progressing down the page. And that could generally be for two reasons: The user found what they wanted right up top. Or they got through about half the page and decided not to go any further.

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